.jpg)
The coffee point format has firmly carved out a niche between the classic coffee shop and the vending machine: it requires no seating and no barista, yet can deliver a steady stream of sales at minimal cost.
For an entrepreneur, it's a chance to launch a coffee business without premises, renovations, or a team; for the customer, it's a fast way to get a familiar, good-quality drink in a convenient spot.
Let's break down how a coffee point works, what exactly sets it apart from other formats, where it's worth installing, and where to begin.
What a coffee point is, in plain terms
A coffee point is a spot where a person can order coffee without a barista involved. It's not just a beverage machine, but a small self-service coffee shop with a full menu, a choice of milk and syrups, contactless payment, a drink served in 1–2 minutes, and servicing a few times a week.
It's important to understand: a coffee point is not vending. The difference lies not only in the interface but in the quality: modern stations make it possible to prepare drinks on a par with chain coffee shops.
A coffee point is usually installed in high-traffic places: in supermarkets, offices, at gas stations, in universities, shopping malls, and other locations with steady footfall. The footprint is as little as one square meter, and the power supply is a standard outlet.
Why the format works: the advantages of a coffee point
A coffee point solves two problems at once:
— it makes coffee available in places where opening a regular coffee shop would be unprofitable,
— it reduces the business's dependence on staff.
Advantages compared with a coffee shop
Advantages compared with vending
That's why coffee points are often chosen by those who want to start a business with minimal investment and a clear operating model.
Where to install a coffee point: suitable locations
For a coffee point to be profitable, location matters. The format works where there is a regular flow of people and a habit of drinking coffee on the go.
The best spots
What matters is not just finding a location, but understanding how the specific audience behaves. Sometimes a spot with lower traffic earns more, because there are no competitors nearby and there's a firm habit of grabbing drinks on the go.
What equipment to choose at the start
A successful launch depends not only on the location, but on a reliable station. The DrinkX Extra line offers equipment that was designed from the outset for the coffee point format, so everything is accounted for:
DrinkX Extra is suitable for installation in any format: from supermarket chains to universities. You don't need to assemble equipment piece by piece — it all comes together and is ready to work.
Conclusion
A coffee point is more than just a coffee machine. It's a full-fledged mini coffee shop without staff that can be placed in any high-traffic location. The format is convenient for customers and easy to manage even for a beginning entrepreneur: it lets you build a business from scratch or expand an existing network.
The main thing is to choose the right location and reliable equipment — the rest is a matter of time and ambition.
